Dan Amrich, we as a gaming community have to thank you for confirming what we had a hunch was coming and were hoping for in the end, but your confirmation that we will see the next iteration of Call of Duty being revealed no later than E3 is like Christmas in June for many of us. Microsoft is partially thrilled, but on the other hand is somewhat disgusted with the fact that their biggest card was played so soon. Activision has joined forces with Microsoft more times than can be counted, so the thought that the next Call of Duty joining hands and walking to the stage with the Xbox 720 seems a likely pairing. For that very reason the thought that an edge might have been slightly lost when Amrich made his statement has to be frustrating, via his YouTube Channel and reported by CVG, but at the same time is quite satisfying to know that such a powerful force rests within the confines of your hand; it sure is easier to sleep at night knowing so. Bringing forth the next game by E3 is something that makes perfect sense for the game itself, but it also makes sense because it looks as though we will see Microsoft’s next console by this point at the latest.
Looking at the relationship between the two, the ties with Microsoft are strong and that is prevalent with something as simple as getting Map Packs before their competition. This is coupled along with the fact that every single game has been announced at E3 standing beside the big green X. There is no bigger franchise in gaming than Call of Duty, so it is not as much a benefit to them as it is for Microsoft and because of that it is a perfect example of how Call of Duties next announcement is the key to Microsoft’s reveal. There has been many rumors about a May 21st reveal date for the next Xbox and if this is the case it would make sense to see Call of Duty standing right there next to them.
Sony has already brought forth a strong showing to this point and Microsoft is in need of bringing all of it’s big guns to the forefront because of all of the negative press that has been brought forth as to potential features to the public’s dismay. One of those big guns is far and away Call of Duty, and there is also little doubt that it will not only draw people to watch what the console has to offer but also bring consumers to the product with it’s backing. Modern Warfare 4 is the rumored title, and while Black Ops II sold better than any to this point, there is no doubt that Modern Warfare is the fan favorite which could be even more favorable for Microsoft as well.
This is the reason that Microsoft needs Call of Duty; it may not be the make or break for the console but there is NO doubt that it can’t hurt them and only help. They are a major key to having a successful revealing of the console whether it be at a launch event or at E3, ensuring that the game is standing beside Microsoft will help to shut out the ill-feelings that gamers have toward them and the rumors that have set the internet ablaze. There is a reason that Microsoft put their money in Activision and the COD franchise and so far it is a large amount of cash well spent. There is little doubt that the money is still flowing to the biggest cash cow on the market so that when the Xbox 720 is revealed their prizefighter will be standing in their corner.