Nintendo held their investors call today and had to come up with reasons to tell their loyalist backers as to why the company posted not only their second consecutive fiscal loss, but have not been able to grab any momentum with their Next-Generation console and why their portable market it about all that’s keeping them afloat. While speaking on that point, the more interesting quote that came out of the call was the fact that Nintendo is not intending to hold a large press conference to complete the trifecta of the usual ‘Big Three’ leaving the main stage for the companies bringing forth a new console. At first glance, many may think that the news was more to the credit, or lack their of for that matter, of revenue but the fact of the matter isn’t that at all. After all we are talking about Nintendo and the company that has been making consoles since the 80′s is composed and comfortable with their place and not only that, confident in their products and what they have to show off. Not hitting the main stage doesn’t mean they won’t make their presence felt, it just means that they are comfortable in their own skin, the products that they have to offer, and have their own plans of how to show it off.
See Nintendo doesn’t have to have the main stage to provide to the public with what they feel will bring the revenues flowing back into the company and that is software for the Wii U specifically. That doesn’t mean that they won’t show off games for the 3DS, as there will be games a plenty for the portable unit; there is no doubt though to compete in the next generation with Microsoft and Sony, set to show off what they have been up to developing, you have to be able to show what you have in the works for the system that will compete directly with that. The best way to show off what you have to offer is to allow people to play it directly instead of simply showing it on a projector.
Nintendo is comfortable with what they are offering, otherwise they would be jumping on the stage attempting to show off something that would wow the crowd. We can’t instantly think that it is because they don’t have anything to show off that will impress, but rather a smarter investment of their time and, more importantly, their money. Nintendo Everything was the first to report the information via a translation of the original Japanese call, and in their direct words “At the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market,” said Iwata. “There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media.” The fact of the matter is that Nintendo is setting up a lineup that we want to see in the U.S. and offering the attendees the chance to get up close and intimate with the games they’re bringing forth.
They are fully aware that the U.S. market is the biggest consumer for home consoles, but they also know that to earn back the respect that they once had, and more importantly recognize the critical way to do so, is to get dirty on the floor with the public. There will be a large array of titles on the floor, more than likely and most notably, Super Smash Bros. U, The Newest Zelda, and Yoshi Yarn will all be likely suitors for playable demos. For that very reason, Nintendo will hit the shows biggest competition with a lower blow than they will be expecting. Fully expect Nintendo to put themselves back on the map of the home console gaming world at E3, in the most simplistic and effective way possible, on the floor where it all started.